Customers are the key asset for your business. You can retain and acquire more customers from your competitors when you offer excellent support services. Today, videos are the most critical tool in enhancing your customer’s support services. Your potential buyers would want to get more knowledge about your brand.
Besides knowledge, you would like to guide your brand users on how to resolve issues when using your products or services. Therefore, you should integrate videos into your customer support services, which increases conversion rates and revenue.
Making videos to enhance your customer’s support services is becoming easier. Like a smartphone, you can begin making a video with what you have. Once you record your footage, you can use a good video editor and edit your content. You can use the tips below on videos in your customer support strategy.
Most Effective Ways to Use Videos to Enhance Customer Support Services
1. Self-service Videos
Your customers may face anxiety and frustrations due to unresolved product or service issues. You can offer instant, effective, and result-oriented customer support through a self-service video. Do you run e-commerce and have no physical location for you to offer in-person support? You can use self-service videos to empower your buyers to resolve product issues.
Self-service videos reduce the number of your customers who come back with queries. And that saves you time to focus on other business activities like brand awareness. Your customers can watch, pose, and watch videos until they understand any problematic part of your brand or services.
When you create self-service videos, your customers can access your content 24/7, which minimizes anxiety and frustrations. So, don’t let your customers wait for an email response when you can address their point points through video anytime.
2. Using Pre-Made Videos to Respond to Frequently Asked Questions from Customers
Do you know how customers interact with your brand? You can figure out challenges, likes, and dislikes your customers experience as they use your band. Once you analyze such data, you’ll find repetitive customer queries.
For example, it could be a simple quiz on your product’s work. Though it’s a simple question and can be answered with a simple conversation, you will take a lot of time when the questions are frequent. So instead, you can create a short, compelling video demonstrating the solution. Then you may place your video on your website’s ‘Help’ section.
Begin by combing through your CRM tool, in-house, or chat box to gather information about your customers. Make sure you get at least the top five buyers’ pain points. Then, you can use an explainer video maker to create a how-to or a short explainer video. A premade video answering repetitive queries saves you much time you could have wasted giving the same answer to thousands of customers.
Your customer service representatives will save time and trouble when you incorporate pre-made videos into your offerings. In addition, you enhance customer experience by giving them an easy and friendly way to know more about your products. Ensure you create solution-focused videos for your customers.
3. Buyer’s Onboarding Videos
Does your support team do a lot of work to bring buyers on board? You can reduce their workload through onboarding videos. Your new customers will get answers to their queries by watching instead of calling your customer support team for routine or basic queries.
If your service representatives are scattered, you can update them through onboarding videos. That way, they can offer excellent support services to your customers. Make sure you figure out the primary role of your onboarding video before you begin creating. Do you want to educate your new customers or increase sales? You can create a killer onboarding video when you get answers to those questions.
Don’t tell. Instead, focus on showing through your onboarding videos. You can create product walkthroughs answering common buyers’ queries. An instructional video will take the burden off your support team, which allows them more time to handle proactive problems. Take advantage of the explainer video maker tools to create bit-sized customer onboarding videos explaining your complex products and services.
4. Build a knowledge base that is driven by videos
Your potential buyers could be busy, and no time to wait on hold for your agent. Making your customers self-serving agents through videos will be a great idea. Customers will trust your brand or business more when you empower them with knowledge about your offer.
You can become product experts through videos. Ensure you build an up-to-date, well-researched, and in-depth knowledge base using videos. Remember, a video-driven knowledge base makes your customers feel in control. Such videos also pave the way for self-service culture.
The video-driven knowledge base will also promote your company’s core values, making people connect with your brand deeper and at an emotional level. You should avoid making your knowledge base boring, static, or dull. Instead, establish a continuously updated page highlighting your customer’s issues through video tutorials and FAQs.
You can combine troubleshooting content into your knowledge base. When creating your content, make sure you develop informative and easy-to-use videos that troubleshoot your audience queries. You can also develop content that walks your new visitors through platform models, payment options, or account up.
You should add various content formats to take your knowledge base to a higher level. Adding a human touch to your knowledge base makes your audience feel you care, which is good for your business.
5. How-to-videos
How-to videos allow you to connect with your customers uniquely. Using brief and informative demonstration videos, and your in-house experts will help your buyers get the most out of their purchases. Do you run an online business? How-to videos show your customers how to consume your products or services. You can attach your videos to the marketing email or online platforms where customers will watch and re-watch. Videos save you time since buyers can watch difficult areas without returning to you.
6. Customer Reviewer Testimonial Video for Reassurance
You’ll get customers who need assurance that your brand or service will work for them. Building trust is essential in business. You can reassure your customers through a testimonial video. Record testimonial videos from your happy clients and share them on your site or social media platforms. Testimonial videos will clear any doubts your customers may have about your services or products.
Have you chosen to use testimonial videos? You can request your customers to talk about specific brand features. Ensure you capture what impresses your customers most about your products. That makes your viewers understand the specific features of your products or services.
Conclusion
Use explainer video maker tools and begin creating quality customer support videos. Video editing tools come with fully customizable templates, making the video creation process seamless. Remember, you can lose customer revenue when you offer poor customer support services. So take advantage of the above video tips and grow your business.
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